Compass Journal Planners is dedicated to producing top-notch leather products that motivate men to engage in journaling and goal planning, fostering a mindset that goes beyond simply scheduling appointments.

The logo for the brand features a bold wordmark in Imprint MT Shadow coupled with a Rose Compass Celtic knot. Additional hand-drawn icons reinforced the outdoorsy element and are used to depict specific ideas such as igniting passion, illuminating the darkness, and forging a new path.

The complete identity system encompasses various elements, such as the wordmark and brandmark logos, corporate colors and typography, comprehensive business system, marketing materials, digital components, and the product designs.

Additional process documentation can be found on Dropmark.