Frequently Asked Questions
Content here…
You likely need a graphic designer if you have a clear offering, but your materials are inconsistent, outdated, or not landing visually. You may also need design support if you have things that need to be created, updated, or brought into alignment.
You may need strategy, messaging, or operational support first if the problem feels bigger than design, such as uncertainty around what you offer or who it is for. Many clients need a mix of both. If design is not the right first step, I will tell you and point you in a better direction.
I start by understanding the problem you are trying to solve, not just what you want designed. That includes learning about your audience, what is working now, and where this project fits into the bigger picture. From there, I recommend the right scope and sequence so the work is focused, practical, and actually useful.
While every project is a little different, most follow a similar flow:
My work centers on design, with focused strategic thinking applied where it directly supports the project.
If a project needs some upfront clarity around goals, structure, or messaging, I can help guide that thinking so the design work has a solid foundation. That support is scoped to the project itself, not an ongoing strategy or marketing role.
The end goal is strong, usable design that solves the problem at hand and lets you move forward with confidence.
Before we begin, I need a clear point of contact and decision-maker, any existing brand assets or reference materials, and a commitment to timely responses and no ghosting.
If something is missing or unclear, we will identify that early so the project stays on track.
That is normal and does not mean you are not ready to start. If there are gaps or uncertainty, we will identify what needs clarity and decide what can be resolved quickly versus what can wait.
What matters most is openness, responsiveness, and a willingness to make decisions as we go.
I am a good fit for projects that involve brand creations and refreshes, publications and reports, and marketing collateral that needs to be clear, consistent, and usable.
I work most often with nonprofits, solopreneurs and small businesses without an in-house marketing team, and agencies that need short-term help for overflow work or leave
coverage.
I am not a good fit for projects that treat design as an afterthought, expect instant turnaround at rock-bottom prices, or assume low cost means low effort or low quality. I intentionally keep my fees accessible so smaller organizations can get thoughtful, professional design without agency-level overhead.
Timelines depend on the scope of work, the level of complexity, and how quickly decisions are made.
I do my best to provide clear timelines at the start of a project and set expectations for both sides. Clear direction and timely feedback keep things moving. Rushed timelines, last-minute changes, or delayed responses tend to extend schedules more than the work itself.
Projects are priced based on scope, complexity, and timeline. After an initial conversation, I provide a clear estimate so you understand what is included before work begins.
I keep my fees accessible so smaller organizations can get high-quality design work without agency-level overhead. That does not mean rushed work or cut corners. It means focused, thoughtful work scoped appropriately for your needs.
A successful project solves the problem it was meant to address.
That might mean clearer communication, stronger consistency, or materials that finally feel aligned with who you are. The work should be useful, intentional, and easy to put into the world.
Just as important, it looks like happy clients who feel heard, supported, and confident using what we created together.
I’d love to answer them. Fill out the form and let’s get a meeting on the books.
